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Simultaneous configuration of product families and supply chains for mass customization using leader-follower game theory

Dong Yang, Roger J. Jiao. Simultaneous configuration of product families and supply chains for mass customization using leader-follower game theory. In 2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014, Selangor Darul Ehsan, Malaysia, December 9-12, 2014. pages 707-711, IEEE, 2014. [doi]

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Dong Yang

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Roger J. Jiao

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