Kenneth C. C. Yang, Yowei Kang. Big Data Analytics in Undergraduate Advertising Curricula: A Global Survey of Higher Education Institutions. IJTEM, 8(1):34-47, 2018. [doi]
@article{YangK18-6,
title = {Big Data Analytics in Undergraduate Advertising Curricula: A Global Survey of Higher Education Institutions},
author = {Kenneth C. C. Yang and Yowei Kang},
year = {2018},
doi = {10.4018/IJTEM.2018010103},
url = {https://doi.org/10.4018/IJTEM.2018010103},
researchr = {https://researchr.org/publication/YangK18-6},
cites = {0},
citedby = {0},
journal = {IJTEM},
volume = {8},
number = {1},
pages = {34-47},
}