The Institutional Facets of Innovation Diffusion Initiating: The Case of Wal-Mart's RFID Campaign

Xuanhui Yang, Rajiv Kishore, Zhenyu Liu. The Institutional Facets of Innovation Diffusion Initiating: The Case of Wal-Mart's RFID Campaign. In Proceedings of the International Conference on Information Systems, ICIS 2008, Paris, France, December 14-17, 2008. pages 47, Association for Information Systems, 2008. [doi]

Authors

Xuanhui Yang

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Rajiv Kishore

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Zhenyu Liu

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