Shuiqing Yang, Yaobin Lu, Sumeet Gupta. An empirical investigation of mobile services' cross-category promotions. IJMC, 11(6):580-596, 2013. [doi]
@article{YangLG13-1,
title = {An empirical investigation of mobile services' cross-category promotions},
author = {Shuiqing Yang and Yaobin Lu and Sumeet Gupta},
year = {2013},
doi = {10.1504/IJMC.2013.057816},
url = {http://dx.doi.org/10.1504/IJMC.2013.057816},
researchr = {https://researchr.org/publication/YangLG13-1},
cites = {0},
citedby = {0},
journal = {IJMC},
volume = {11},
number = {6},
pages = {580-596},
}