Qiang Yang, Hongxiu Li, Yanqing Lin, Yushi Jiang, Jiale Huo. Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features. Internet Research, 32(7):307-329, 2022. [doi]
@article{YangLLJH22,
title = {Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features},
author = {Qiang Yang and Hongxiu Li and Yanqing Lin and Yushi Jiang and Jiale Huo},
year = {2022},
doi = {10.1108/INTR-10-2021-0787},
url = {https://doi.org/10.1108/INTR-10-2021-0787},
researchr = {https://researchr.org/publication/YangLLJH22},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {32},
number = {7},
pages = {307-329},
}