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Unraveling the Role of Social Media Influencers' Characteristics in Increasing Consumer CSR Engagement: A Perspective from Social Learning Theory

Kiseol Yang, Elisha Menchaca, Brenda Esquivel Lizarraga. Unraveling the Role of Social Media Influencers' Characteristics in Increasing Consumer CSR Engagement: A Perspective from Social Learning Theory. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 2816-2823, ScholarSpace, 2024. [doi]

Authors

Kiseol Yang

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Elisha Menchaca

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Brenda Esquivel Lizarraga

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