Shuai Yang, Joseph Pancras, Yiping (Amy) Song. Broad or exact? Search Ad matching decisions with keyword specificity and position. Decision Support Systems, 143:113491, 2021. [doi]
@article{YangPS21,
title = {Broad or exact? Search Ad matching decisions with keyword specificity and position},
author = {Shuai Yang and Joseph Pancras and Yiping (Amy) Song},
year = {2021},
doi = {10.1016/j.dss.2021.113491},
url = {https://doi.org/10.1016/j.dss.2021.113491},
researchr = {https://researchr.org/publication/YangPS21},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {143},
pages = {113491},
}