Budget Planning for Coupled Campaigns in Sponsored Search Auctions

Yanwu Yang, Rui Qin, Bernard J. Jansen, Jie Zhang, Daniel Zeng. Budget Planning for Coupled Campaigns in Sponsored Search Auctions. Int. J. Electronic Commerce, 18(3):39-66, 2014. [doi]

Authors

Yanwu Yang

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Rui Qin

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Bernard J. Jansen

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Jie Zhang

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Daniel Zeng

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