The relationship of governance mechanisms and customer loyalty in insurance industry: the difference of internet insurers and traditional insurers

Heng-Li Yang, Ya-Ling Wu. The relationship of governance mechanisms and customer loyalty in insurance industry: the difference of internet insurers and traditional insurers. IJSS, 4(3):248-268, 2008. [doi]

Authors

Heng-Li Yang

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Ya-Ling Wu

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