Cooperative advertising in a distribution channel with fairness concerns

Jing Yang, Jinxing Xie, Xiaoxue Deng, Huachun Xiong. Cooperative advertising in a distribution channel with fairness concerns. European Journal of Operational Research, 227(2):401-407, 2013. [doi]

@article{YangXDX13,
  title = {Cooperative advertising in a distribution channel with fairness concerns},
  author = {Jing Yang and Jinxing Xie and Xiaoxue Deng and Huachun Xiong},
  year = {2013},
  doi = {10.1016/j.ejor.2012.12.011},
  url = {http://dx.doi.org/10.1016/j.ejor.2012.12.011},
  researchr = {https://researchr.org/publication/YangXDX13},
  cites = {0},
  citedby = {0},
  journal = {European Journal of Operational Research},
  volume = {227},
  number = {2},
  pages = {401-407},
}