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When Does Trust Reinforce Intentions to Upgrade to Paid Online Healthcare Consultations? The Valence of Platform-Versus Service-Related Attitudes

Ming Yang, Fangyun Yuan, Jinglu Jiang. When Does Trust Reinforce Intentions to Upgrade to Paid Online Healthcare Consultations? The Valence of Platform-Versus Service-Related Attitudes. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 11, 2020. [doi]

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Ming Yang

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Fangyun Yuan

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Jinglu Jiang

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