Yanwu Yang, Yinghui (Catherine) Yang, Bernard J. Jansen, Mounia Lalmas. Computational Advertising: A Paradigm Shift for Advertising and Marketing?. IEEE Intelligent Systems, 32(3):3-6, 2017. [doi]
@article{YangYJL17,
title = {Computational Advertising: A Paradigm Shift for Advertising and Marketing?},
author = {Yanwu Yang and Yinghui (Catherine) Yang and Bernard J. Jansen and Mounia Lalmas},
year = {2017},
doi = {10.1109/MIS.2017.58},
url = {http://doi.ieeecomputersociety.org/10.1109/MIS.2017.58},
researchr = {https://researchr.org/publication/YangYJL17},
cites = {0},
citedby = {0},
journal = {IEEE Intelligent Systems},
volume = {32},
number = {3},
pages = {3-6},
}