The Social Influence Enhanced by the Mass Media Broadcasting in Innovation Diffusion

Fang Yang, Qiping Zhou, Junmin Hu, Lifeng Wu. The Social Influence Enhanced by the Mass Media Broadcasting in Innovation Diffusion. In The 18th Wuhan International Conference on E-Business, WHICEB 2019, Wuhan, China, May 24-26, 2019. pages 83, Association for Information Systems, 2019. [doi]

Authors

Fang Yang

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Qiping Zhou

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Junmin Hu

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Lifeng Wu

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