Revenue Maximization and Contract Enforcement through Representative Bidding in Ad Auctions

Shuo Yang, Ruiwen Zhao, Fan Wu, ShaoJie Tang, Xiaofeng Gao, Guihai Chen. Revenue Maximization and Contract Enforcement through Representative Bidding in Ad Auctions. In 2016 IEEE Global Communications Conference, GLOBECOM 2016, Washington, DC, USA, December 4-8, 2016. pages 1-6, IEEE, 2016. [doi]

Authors

Shuo Yang

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Ruiwen Zhao

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Fan Wu

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ShaoJie Tang

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Xiaofeng Gao

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Guihai Chen

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