Combining Unsupervised and Supervised Data Mining Techniques for Conducting Customer Portfolio Analysis

Zhiyuan Yao, Annika H. Holmbom, Tomas Eklund, Barbro Back. Combining Unsupervised and Supervised Data Mining Techniques for Conducting Customer Portfolio Analysis. In Petra Perner, editor, Advances in Data Mining. Applications and Theoretical Aspects, 10th Industrial Conference, ICDM 2010, Berlin, Germany, July 12-14, 2010. Proceedings. Volume 6171 of Lecture Notes in Computer Science, pages 292-307, Springer, 2010. [doi]

Authors

Zhiyuan Yao

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Annika H. Holmbom

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Tomas Eklund

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Barbro Back

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