Using Market Value Functions for Targeted Marketing Data Mining

Yiyu Yao, Ning Zhong, Jiajin Huang, Chuangxin Ou, Chunnian Liu. Using Market Value Functions for Targeted Marketing Data Mining. IJPRAI, 16(8):1117-1132, 2002. [doi]

@article{YaoZHOL02,
  title = {Using Market Value Functions for Targeted Marketing Data Mining},
  author = {Yiyu Yao and Ning Zhong and Jiajin Huang and Chuangxin Ou and Chunnian Liu},
  year = {2002},
  doi = {10.1142/S0218001402002180},
  url = {http://dx.doi.org/10.1142/S0218001402002180},
  tags = {data-flow},
  researchr = {https://researchr.org/publication/YaoZHOL02},
  cites = {0},
  citedby = {0},
  journal = {IJPRAI},
  volume = {16},
  number = {8},
  pages = {1117-1132},
}