Why Do They Return Help? Examining the Motives of Reciprocity in Online Communities

Hua Ye, Atreyi Kankanhalli, Yuanyue Feng. Why Do They Return Help? Examining the Motives of Reciprocity in Online Communities. In Pacific Asia Conference on Information Systems, PACIS 2010, Taipei, Taiwan, 9-12 July 2010. pages 50, AISeL, 2010. [doi]

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