Adwoa Yeboaa Owusu Yeboah, Michael Adu Kwarteng, Petr Novák. Value Creation Through Social Media Marketing: A Threat to Sustainability Performance?. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Nripendra P. Rana, editors, Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18-19, 2020, Proceedings, Part II. Volume 618 of IFIP Advances in Information and Communication Technology, pages 475-486, Springer, 2020. [doi]
@inproceedings{YeboahKN20,
title = {Value Creation Through Social Media Marketing: A Threat to Sustainability Performance?},
author = {Adwoa Yeboaa Owusu Yeboah and Michael Adu Kwarteng and Petr Novák},
year = {2020},
doi = {10.1007/978-3-030-64861-9_42},
url = {https://doi.org/10.1007/978-3-030-64861-9_42},
researchr = {https://researchr.org/publication/YeboahKN20},
cites = {0},
citedby = {0},
pages = {475-486},
booktitle = {Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18-19, 2020, Proceedings, Part II},
editor = {Sujeet Kumar Sharma and Yogesh K. Dwivedi and Bhimaraya A. Metri and Nripendra P. Rana},
volume = {618},
series = {IFIP Advances in Information and Communication Technology},
publisher = {Springer},
isbn = {978-3-030-64861-9},
}