Ron Chuen Yeh, Yi-Cheng Chen, Li-Min Lin, Jen-Her Wu. Factors Affecting Consumers' Value Creation in Online Group Buying. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 87, 2014. [doi]
@inproceedings{YehCLW14,
title = {Factors Affecting Consumers' Value Creation in Online Group Buying},
author = {Ron Chuen Yeh and Yi-Cheng Chen and Li-Min Lin and Jen-Her Wu},
year = {2014},
url = {http://aisel.aisnet.org/pacis2014/87},
researchr = {https://researchr.org/publication/YehCLW14},
cites = {0},
citedby = {0},
pages = {87},
booktitle = {18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014},
editor = {Keng Siau and Qing Li and Xunhua Guo},
}