What drives internet users' willingness to provide personal information?

Ching-Hsuan Yeh, Yi-Shun Wang, Shinjeng Lin, Timmy H. Tseng, Hsin-Hui Lin, Ying-Wei Shih, Yi-Hsuan Lai. What drives internet users' willingness to provide personal information?. Online Information Review, 42(6):923-939, 2018. [doi]

@article{YehWLTLSL18,
  title = {What drives internet users' willingness to provide personal information?},
  author = {Ching-Hsuan Yeh and Yi-Shun Wang and Shinjeng Lin and Timmy H. Tseng and Hsin-Hui Lin and Ying-Wei Shih and Yi-Hsuan Lai},
  year = {2018},
  doi = {10.1108/OIR-09-2016-0264},
  url = {https://doi.org/10.1108/OIR-09-2016-0264},
  researchr = {https://researchr.org/publication/YehWLTLSL18},
  cites = {0},
  citedby = {0},
  journal = {Online Information Review},
  volume = {42},
  number = {6},
  pages = {923-939},
}