Controlling for Method Bias: A Critique and Reconceptualization of the Marker Variable Technique

Philip Yetton, Rajeev Sharma, Jeff Crawford. Controlling for Method Bias: A Critique and Reconceptualization of the Marker Variable Technique. In Vallabh Sambamurthy, Mohan Tanniru, editors, A Renaissance of Information Technology for Sustainability and Global Competitiveness. 17th Americas Conference on Information Systems, AMCIS 2011, Detroit, Michigan, USA, August 4-8 2011. Association for Information Systems, 2011. [doi]

Authors

Philip Yetton

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Rajeev Sharma

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Jeff Crawford

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