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The Effects of Social Popularity and Deal Scarcity at Different Stages of Online Shopping

Cheng Yi, Zhenhui Jiang, Mi Zhou. The Effects of Social Popularity and Deal Scarcity at Different Stages of Online Shopping. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

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Cheng Yi

This author has not been identified. Look up 'Cheng Yi' in Google

Zhenhui Jiang

This author has not been identified. Look up 'Zhenhui Jiang' in Google

Mi Zhou

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