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Are Bad Reviews Always Stronger than Good? Asymmetric Negativity Bias in the Formation of Online Consumer Trust

Dezhi Yin, Samuel Bond, Han Zhang. Are Bad Reviews Always Stronger than Good? Asymmetric Negativity Bias in the Formation of Online Consumer Trust. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 193, Association for Information Systems, 2010. [doi]

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Dezhi Yin

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Samuel Bond

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Han Zhang

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