Estimating ad group performance in sponsored search - researchr publication authors

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Dawei Yin, Bin Cao, Jian-Tao Sun, Brian D. Davison 0001. Estimating ad group performance in sponsored search. In Ben Carterette, Fernando Diaz, Carlos Castillo, Donald Metzler, editors, Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014. pages 143-152, ACM, 2014. [doi]

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