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Research on the Influence Mechanism of Customer Experience on Participation Value Co-creation Behavior in Virtual Brand Community: Empirical Analysis Based on Structural Equation Model

Zhaozhao Yin, Ying Xiong, Jiaqi Wang, Nan Jiang. Research on the Influence Mechanism of Customer Experience on Participation Value Co-creation Behavior in Virtual Brand Community: Empirical Analysis Based on Structural Equation Model. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 51, Association for Information Systems, 2022. [doi]

Authors

Zhaozhao Yin

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Ying Xiong

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Jiaqi Wang

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Nan Jiang

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