What makes people watch online TV clips? An empirical investigation of survey data and viewing logs

Sang-Hyeak Yoon, Hee-Woong Kim, Atreyi Kankanhalli. What makes people watch online TV clips? An empirical investigation of survey data and viewing logs. Int J. Information Management, 59:102329, 2021. [doi]

Authors

Sang-Hyeak Yoon

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Hee-Woong Kim

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Atreyi Kankanhalli

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