How do live-streaming platforms facilitate persuasion in political campaigns? Theory and empirical evidence from the perspective of affordance actualization

Tian Yu, Yan Chen, Xin (Robert) Luo. How do live-streaming platforms facilitate persuasion in political campaigns? Theory and empirical evidence from the perspective of affordance actualization. Information & Management, 60(3):103775, April 2023. [doi]

Authors

Tian Yu

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Yan Chen

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Xin (Robert) Luo

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