Modelling and simulation of new product diffusion with negative appraise based on system dynamics: a comparative perspective

Tongyang Yu, Xiaoguang Gong, Renbin Xiao. Modelling and simulation of new product diffusion with negative appraise based on system dynamics: a comparative perspective. IJCAT, 37(3/4):268-278, 2010. [doi]

Authors

Tongyang Yu

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Xiaoguang Gong

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Renbin Xiao

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