Niu Yu, Shumei Wang, Zhixin Liu 0004. Managing brand competition with consumer fairness concern via manufacturer incentive. European Journal of Operational Research, 300(2):661-675, 2022. [doi]
@article{YuWL22,
title = {Managing brand competition with consumer fairness concern via manufacturer incentive},
author = {Niu Yu and Shumei Wang and Zhixin Liu 0004},
year = {2022},
doi = {10.1016/j.ejor.2021.08.026},
url = {https://doi.org/10.1016/j.ejor.2021.08.026},
researchr = {https://researchr.org/publication/YuWL22},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {300},
number = {2},
pages = {661-675},
}