The Relationship between Mobile Web and Mobile App Channels for Retailers

Ziqing Yuan, Hailiang Chen. The Relationship between Mobile Web and Mobile App Channels for Retailers. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]

Authors

Ziqing Yuan

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Hailiang Chen

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