Lin Yuan, Hao Xia, Qiang Ye 0004. The effect of advertising strategies on a short video platform: evidence from TikTok. Industrial Management and Data Systems, 122(8):1956-1974, 2022. [doi]
@article{YuanXY22,
title = {The effect of advertising strategies on a short video platform: evidence from TikTok},
author = {Lin Yuan and Hao Xia and Qiang Ye 0004},
year = {2022},
doi = {10.1108/IMDS-12-2021-0754},
url = {https://doi.org/10.1108/IMDS-12-2021-0754},
researchr = {https://researchr.org/publication/YuanXY22},
cites = {0},
citedby = {0},
journal = {Industrial Management and Data Systems},
volume = {122},
number = {8},
pages = {1956-1974},
}