Nicolas Zacharias, Ferdinand Rausch. Selling Center Heterogeneity and its Interplay with the Buying Center for Increasing Adoption of IT-Supported Service Innovations. In Isabel Ramos, Virpi Tuunainen, Helmut Krcmar, editors, 25th European Conference on Information Systems, ECIS 2017, GuimarĂ£es, Portugal, June 5-10, 2017. 2017. [doi]
@inproceedings{ZachariasR17, title = {Selling Center Heterogeneity and its Interplay with the Buying Center for Increasing Adoption of IT-Supported Service Innovations}, author = {Nicolas Zacharias and Ferdinand Rausch}, year = {2017}, url = {http://aisel.aisnet.org/ecis2017_rip/57}, researchr = {https://researchr.org/publication/ZachariasR17}, cites = {0}, citedby = {0}, booktitle = {25th European Conference on Information Systems, ECIS 2017, GuimarĂ£es, Portugal, June 5-10, 2017}, editor = {Isabel Ramos and Virpi Tuunainen and Helmut Krcmar}, isbn = {978-989-207655}, }