Increasing Willingness to Pay through Encouraging Social Participation - a Web Experiment

Lior Zalmanson, Gal Östreicher-Singer. Increasing Willingness to Pay through Encouraging Social Participation - a Web Experiment. In Michel Avital, Jan Marco Leimeister, Ulrike Schultze, editors, 22st European Conference on Information Systems, ECIS 2014, Tel Aviv, Israel, June 9-11, 2014. 2014. [doi]

@inproceedings{ZalmansonO14,
  title = {Increasing Willingness to Pay through Encouraging Social Participation - a Web Experiment},
  author = {Lior Zalmanson and Gal Östreicher-Singer},
  year = {2014},
  url = {http://aisel.aisnet.org/ecis2014/proceedings/track10/11},
  researchr = {https://researchr.org/publication/ZalmansonO14},
  cites = {0},
  citedby = {0},
  booktitle = {22st European Conference on Information Systems, ECIS 2014, Tel Aviv, Israel, June 9-11, 2014},
  editor = {Michel Avital and Jan Marco Leimeister and Ulrike Schultze},
}