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A User Study on the Acceptance of Native Advertising in Generative IR

Ines Zelch, Matthias Hagen, Martin Potthast. A User Study on the Acceptance of Native Advertising in Generative IR. In Paul D. Clough, Morgan Harvey, Frank Hopfgartner, editors, Proceedings of the 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval, CHIIR 2024, Sheffield, United Kingdom, March 10-14, 2024. pages 142-152, ACM, 2024. [doi]

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Ines Zelch

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Matthias Hagen

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Martin Potthast

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