Optimal Diffusion Strategy of Advertising Using a Facebook Application

Guoying Zhang. Optimal Diffusion Strategy of Advertising Using a Facebook Application. In Robert C. Nickerson, Ramesh Sharda, editors, Proceedings of the 15th Americas Conference on Information Systems, AMCIS 2009, San Francisco, California, USA, August 6-9, 2009. pages 480, Association for Information Systems, 2009. [doi]

Authors

Guoying Zhang

This author has not been identified. Look up 'Guoying Zhang' in Google