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The Bottom-of-the-Pyramid (BOP) Market: Why and How Does Serving the Impoverished Segment Promote Radical Innovation?

Linqian Zhang, Yongchuan Bao, Zelong Wei. The Bottom-of-the-Pyramid (BOP) Market: Why and How Does Serving the Impoverished Segment Promote Radical Innovation?. IEEE Trans. Engineering Management, 71:4455-4468, 2024. [doi]

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