Examining the moderating effect of inconsistent reviews and its gender differences on consumers' online shopping decision

Kem Z. K. Zhang, Christy M. K. Cheung, Matthew K. O. Lee. Examining the moderating effect of inconsistent reviews and its gender differences on consumers' online shopping decision. Int J. Information Management, 34(2):89-98, 2014. [doi]

Authors

Kem Z. K. Zhang

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Christy M. K. Cheung

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Matthew K. O. Lee

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