Familiarity and Trust: Measuring Familiarity with a Web Site

Jie Zhang, Ali A. Ghorbani. Familiarity and Trust: Measuring Familiarity with a Web Site. In Second Annual Conference on Privacy, Security and Trust, October 13-15, 2004, Wu Centre, University of New Brunswick, Fredericton, New Brunswick, Canada, Proceedings. pages 23-28, 2004. [doi]

@inproceedings{ZhangG04:1,
  title = {Familiarity and Trust: Measuring Familiarity with a Web Site},
  author = {Jie Zhang and Ali A. Ghorbani},
  year = {2004},
  url = {http://dev.hil.unb.ca/Texts/PST/pdf/zhang.pdf},
  researchr = {https://researchr.org/publication/ZhangG04%3A1},
  cites = {0},
  citedby = {0},
  pages = {23-28},
  booktitle = {Second Annual Conference on Privacy, Security and Trust, October 13-15, 2004, Wu Centre, University of New Brunswick, Fredericton, New Brunswick, Canada, Proceedings},
}