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More than watching: An empirical and experimental examination on the impacts of live streaming user-generated video consumption

Yuan Zhang, Lei Hua, Yue Jiao, Jie Zhang, Ritesh Saini. More than watching: An empirical and experimental examination on the impacts of live streaming user-generated video consumption. Information & Management, 60(3):103771, April 2023. [doi]

Authors

Yuan Zhang

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Lei Hua

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Yue Jiao

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Jie Zhang

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Ritesh Saini

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