Ping Zhang 0002, Youngseek Kim. Web Advertising: What do We Know about its Acceptance and Impacts? - a Meta-Analysis of the literature. In Pacific Asia Conference on Information Systems, PACIS 2008, Suzhou, China, July 4-7, 2008. pages 246, AISeL, 2008. [doi]
@inproceedings{ZhangK08-7,
title = {Web Advertising: What do We Know about its Acceptance and Impacts? - a Meta-Analysis of the literature},
author = {Ping Zhang 0002 and Youngseek Kim},
year = {2008},
url = {http://aisel.aisnet.org/pacis2008/246},
researchr = {https://researchr.org/publication/ZhangK08-7},
cites = {0},
citedby = {0},
pages = {246},
booktitle = {Pacific Asia Conference on Information Systems, PACIS 2008, Suzhou, China, July 4-7, 2008},
publisher = {AISeL},
}