From buzz to bucks: The impact of social media opinions on the locus of innovation

Wenping Zhang, Lele Kang, Qiqi Jiang, Lei Pei. From buzz to bucks: The impact of social media opinions on the locus of innovation. Electronic Commerce Research and Applications, 30:125-137, 2018. [doi]

Authors

Wenping Zhang

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Lele Kang

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Qiqi Jiang

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Lei Pei

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