Dell Zhang, Jinsong Lu. Batch-Mode Computational Advertising Based on Modern Portfolio Theory. In Leif Azzopardi, Gabriella Kazai, Stephen E. Robertson, Stefan M. Rüger, Milad Shokouhi, Dawei Song, Emine Yilmaz, editors, Advances in Information Retrieval Theory, Second International Conference on the Theory of Information Retrieval, ICTIR 2009, Cambridge, UK, September 10-12, 2009, Proceedings. Volume 5766 of Lecture Notes in Computer Science, pages 380-383, Springer, 2009. [doi]
@inproceedings{ZhangL09-23,
title = {Batch-Mode Computational Advertising Based on Modern Portfolio Theory},
author = {Dell Zhang and Jinsong Lu},
year = {2009},
doi = {10.1007/978-3-642-04417-5_44},
url = {http://dx.doi.org/10.1007/978-3-642-04417-5_44},
tags = {rule-based},
researchr = {https://researchr.org/publication/ZhangL09-23},
cites = {0},
citedby = {0},
pages = {380-383},
booktitle = {Advances in Information Retrieval Theory, Second International Conference on the Theory of Information Retrieval, ICTIR 2009, Cambridge, UK, September 10-12, 2009, Proceedings},
editor = {Leif Azzopardi and Gabriella Kazai and Stephen E. Robertson and Stefan M. Rüger and Milad Shokouhi and Dawei Song and Emine Yilmaz},
volume = {5766},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-642-04416-8},
}