Exploring the Moderating Effect of Information Inconsistency in a Trust-Based Online Shopping Model

Kem Z. K. Zhang, Matthew K. O. Lee, Christy M. K. Cheung, Aaron X. L. Shen, Xiaoling Jin, Huaping Chen. Exploring the Moderating Effect of Information Inconsistency in a Trust-Based Online Shopping Model. In 43rd Hawaii International International Conference on Systems Science (HICSS-43 2010), Proceedings, 5-8 January 2010, Koloa, Kauai, HI, USA. pages 1-9, IEEE Computer Society, 2010. [doi]

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