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Impact of Online Influencer Endorsement on Product Sales: Quantifying Value of Online Influencer

Yimiao Zhang, Yan Lin, Kim Huat Goh. Impact of Online Influencer Endorsement on Product Sales: Quantifying Value of Online Influencer. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 201, 2018. [doi]

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Yimiao Zhang

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Yan Lin

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Kim Huat Goh

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