Kunpeng Zhang, Wendy Moe. Measuring Brand Favorability Using Large-Scale Social Media Data. Information Systems Research, 32(4):1128-1139, 2021. [doi]
@article{ZhangM21-37,
title = {Measuring Brand Favorability Using Large-Scale Social Media Data},
author = {Kunpeng Zhang and Wendy Moe},
year = {2021},
doi = {10.1287/isre.2021.1030},
url = {https://doi.org/10.1287/isre.2021.1030},
researchr = {https://researchr.org/publication/ZhangM21-37},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {32},
number = {4},
pages = {1128-1139},
}