Breadth, depth, and speed: diffusion of advertising messages on microblogging sites

Lun Zhang, Tai-Quan Peng. Breadth, depth, and speed: diffusion of advertising messages on microblogging sites. Internet Research, 25(3):453-470, 2015. [doi]

@article{ZhangP15-4,
  title = {Breadth, depth, and speed: diffusion of advertising messages on microblogging sites},
  author = {Lun Zhang and Tai-Quan Peng},
  year = {2015},
  doi = {10.1108/IntR-01-2014-0021},
  url = {http://dx.doi.org/10.1108/IntR-01-2014-0021},
  researchr = {https://researchr.org/publication/ZhangP15-4},
  cites = {0},
  citedby = {0},
  journal = {Internet Research},
  volume = {25},
  number = {3},
  pages = {453-470},
}