Proactive vs. reactive personalization: Can customization of privacy enhance user experience?

Bo Zhang, S. Shyam Sundar. Proactive vs. reactive personalization: Can customization of privacy enhance user experience?. International Journal of Man-Machine Studies, 128:86-99, 2019. [doi]

@article{ZhangS19-15,
  title = {Proactive vs. reactive personalization: Can customization of privacy enhance user experience?},
  author = {Bo Zhang and S. Shyam Sundar},
  year = {2019},
  doi = {10.1016/j.ijhcs.2019.03.002},
  url = {https://doi.org/10.1016/j.ijhcs.2019.03.002},
  researchr = {https://researchr.org/publication/ZhangS19-15},
  cites = {0},
  citedby = {0},
  journal = {International Journal of Man-Machine Studies},
  volume = {128},
  pages = {86-99},
}