Reinforcement Learning in E-commerce Sponsored Search Advertising

Yusi Zhang, Zhi Yang, Liang Wang, Li He. Reinforcement Learning in E-commerce Sponsored Search Advertising. In Wenwu Zhu 0001, Dacheng Tao, Xueqi Cheng, Peng Cui 0001, Elke A. Rundensteiner, David Carmel, Qi He, Jeffrey Xu Yu, editors, Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019. pages 2499-2507, ACM, 2019. [doi]

@inproceedings{ZhangYWH19,
  title = {Reinforcement Learning in E-commerce Sponsored Search Advertising},
  author = {Yusi Zhang and Zhi Yang and Liang Wang and Li He},
  year = {2019},
  doi = {10.1145/3357384.3357808},
  url = {https://doi.org/10.1145/3357384.3357808},
  researchr = {https://researchr.org/publication/ZhangYWH19},
  cites = {0},
  citedby = {0},
  pages = {2499-2507},
  booktitle = {Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019},
  editor = {Wenwu Zhu 0001 and Dacheng Tao and Xueqi Cheng and Peng Cui 0001 and Elke A. Rundensteiner and David Carmel and Qi He and Jeffrey Xu Yu},
  publisher = {ACM},
  isbn = {978-1-4503-6976-3},
}