Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach

Zelin Zhang, Kejia Yang, Jonathan Z. Zhang, Robert W. Palmatier. Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach. Management Science, 69(4):2339-2360, April 2023. [doi]

Authors

Zelin Zhang

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Kejia Yang

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Jonathan Z. Zhang

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Robert W. Palmatier

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