Product Attitude Formation on Online Review Sites with Social Networks

Kem Z. K. Zhang, Sesia J. Zhao, Matthew K. O. Lee. Product Attitude Formation on Online Review Sites with Social Networks. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 135, 2013. [doi]

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